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Kisha

Weetabix Pricing Strategy

Bearsbrat:

Here is an article with a video:

http://findarticles.com/p/articles/mi_m0EIN/is_2007_Feb_12/ai_n1721860​6

Here are some web sites that you should find helpful:

http://www.ft.com/cms/s/35e94ae8-6d68-11db-8725-0000779e2340.html

http://www.strategicpricinggroup.com/

Here is a power point presentation on the subject:
http://www.bized.co.uk/educators/16-19/economics/firms/presentation/co​ntest.ppt

Hope these give you some insight into your question.

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