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In tough times are you more likely to have stronger brand loyalty?

Seems like now that I know everyone(businesses in general) are hurting and I have a fixed salary, I shop more at the busnesses that I like over the competitors. I am worried about store closures and would really like to help. So, I figure that my purchase is a vote to keep the business running or store open.

Is "generic" a brand?


Company, generic, or whatever you have found that works.

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